We’re excited to deliver our community a revitalised brand identity to complement the evolution of the Rosebud Plaza offering. 

The logo evolution depicts a 'story' of place. With each logo mark and the colour pallet representing an affinity with the Mornington Peninsula region, Rosebud community and lifestyle.

Alongside our launch we'll be rolling out our new brand identity. 

Rocks

This icon represents the jagged coastal landscapes and flowing sand dunes found on our Peninsula.

Water

Anchored by the beautiful bayside in the North, to the scenic stretches of beach in the South. Water is where we feel at home.

Coastal Banksia

The Mornington Peninsula is home to many native fauna and flora, which thrives in our sand dunes, wetlands and bushlands. Natives include Noon Flower, Boobilla and native Flax Lily.

Sail Boats and Sun

Embracing our culture on the water. Whether it's fishing on the bay or sailing along our picturesque coastline. Summer on the Mornington Peninsula is a national treasure.